Join us on Let's be Blunt with Montel as we spark up an enlightening conversation with Jesse Channon, the transformational leader at the forefront of the cannabis revolution. As President of Cannabist, formerly known as Columbia Care, Jesse brings to the table over a decade of experience in mastering digital marketing, consumer targeting, and innovative social media strategies. His remarkable journey has seen him work alongside powerhouse brands such as Microsoft, AT&T, and Starbucks, to shaping the narrative around one of the world's most dynamic and fast-evolving industries.

In this episode, Jesse shares his personal expedition from impacting global brands to steering a cannabis empire. We'll dive into his expert perspective on the latest waves making a splash in the cannabis market, and discuss how Cannabist is setting new standards in marrying cannabis with wellness and lifestyle. Listen as Jesse reveals the ethos guiding the bold rebranding from Columbia Care to Cannabist, and the ambitions poised to redefine what it means to be a cannabis company today.

Jesse also lends his voice to the crucial conversation on the future of cannabis entrepreneurship. He discusses the nuances of navigating an industry that is as much about innovation as it is about integrity and social responsibility. Whether you're a consumer, a creator, or just curious about the cannabis space, this episode promises to shed light on the plant that's sparking global movements and changing lives.

Tune in, and get ready to elevate your understanding of the cannabis sector through the experience and insights of one of its leading champions. Fire up your favorite listening device for this can't-miss episode of Let's be Blunt with Montel!