Dr. Ira Price is a royal college specialist in Emergency Medicine and is an Assistant Clinical Professor in the Division of Emergency Medicine at McMaster University. For the past nine years, Dr. Ira has been a leader in the clinical application of natural pain solutions and Cannabinoid therapeutics. Dr. Price started Cannabis Research Associates, a private CRO dedicated to combating the opioid epidemic and advancing cannabinoid therapeutics. Dr. Price believes in “Mindful Consumption: What we do with Cannabis (our intention) should have an understanding of what we are trying to achieve with Cannabis (purpose). Be purposeful with your intent when it comes to cannabis.” He believes that we all sometimes forget that the goal of Cannabis therapy, isn’t Cannabis use, it’s a functional outcome; meaning living a healthier, more productive life with meaningful relationships. If our goal is just Cannabis, we are missing the point. Cannabis is Medicine and we should stay mindful.